Making impact with a designerly approach

On this site, I'd like to share a bit about myself and my work. I am a designer, and I find great energy in tackling complex challenges that require collaboration with many stakeholders (the more, the merrier) to achieve societal impact and systemic change.

Making a difference

In my daily work, I guide and facilitate complex collaborations among stakeholders aiming to make a difference for the future. I do this through various organisations, Zwaluw | Innovation & collaboration, VanWaarde, and Change by Play, but always with the same vision. I believe that only together, with parties from different sectors, we can truly make a difference. I also believe that a designerly approach can effectively bring together these different worlds and help establish a feasible and positive vision for the future.

In my spare time, I enjoy working on renovating our house with my partner, where we're transforming a former post office from 1879 into a passive house. This often goes hand in hand with cooking and enjoying a good meal to perfectly round off a day of DIY.

Bachelor & Master in Industrial Design Engineering

Mijn ontwerp achtergrond bepaalt in sterke mate hoe ik projecten aanpak. Altijd met een design aanpak en met een strategische blik op de toekomst.

PhD & Postdoc in collaboration in networks

In my PhD and PostDoc, I studied how a designerly approach can aid in the collaboration between organisations to achieve systemic change.

Practical experience

I have had the privilege of guiding numerous large and complex collaborations across different sectors to achieve maximum impact.

Experiences

Zwaluw | Innovation & collaboration

Zwaluw | Innovation & collaboration is my company, specialising in innovation projects where different organisations want or need to collaborate. With my background as an industrial designer, I always employ a designerly approach, using content to create shared understanding and a joint ambition. Zwaluw supports organisations by guiding innovation networks, training in designerly approaches, or developing visions for collaborative innovation. For more information, visit zwaluw.net.

VanWaarde

VanWaarde collaborates with visionaries to build a clean, beautiful, and fair world. We do this through transition management, change management, process management, and with a designerly approach. We focus on the challenge, create a shared vision of the future, identify and overcome systemic barriers, and get everyone moving. For more information, visit van-waarde.com.

Change by Play

LEGO® Serious Play® is a method that allows people to 'converse' through building, leading to a shared understanding. With LEGO®, you make abstract themes concrete and give everyone the same language. This method is especially suitable for forward-looking scenarios, making implicit knowledge explicit, and breaking fixed patterns of thought. Discussing playfully brings energy and fun, which increases willingness to collaborate. For more information, visit changebyplay.com.

By innovating together, we can make a greater impact

About me

When people describe me in a few words, the following terms come up: Driven, creative, analytical, entrepreneurial, the first to act, motivator, perseverant, hands-on, enthusiastic, maintains the overview, and goal-oriented.

Once, in a LEGO Serious Play session, a model was created about my role in a team. I am someone who can direct people, all looking in different directions, towards a single goal and connect them. I do this, metaphorically, with a 'gun' in my hands to clear away anything that distracts or obstructs them so they can focus on what's important. This way, the team can reach the common goal together with energy.